Zahari Buffi-Portfolio®
DTC Growth
Creators Ecosystem
Market Expansion
Brand Scaling
I scale consumer brands trough growth, localization and execution.
DTC Growth
Creators Ecosystem
Market Expansion
Brand Scaling
I scale consumer brands trough growth, localization and execution.
Brands I’ve Helped Scale
(2015-26©)
Brands I’ve Helped Scale
(2015-26©)
(10+)
Selected Work.
Selected
Work.
Selected Work.
©2026
©2026
©2026
Case studies across category creation, localization and consumer growth. I’ve scaled brands across very different stages, industries and markets.
all selected work
How I build growth
How I build growth
Distribution scales brands. Positioning makes them stick.
Your digital journey begins with a conversation. Let's talk today.
Your digital journey begins with a conversation. Let's talk today.
Your digital journey begins with a conversation. Let's talk today.
Growth comes from understanding what truly drives consumer behavior: positioning, trust, distribution and retention working together as one system.
01
Annual Revenue Built
Built from go to market to category leadership at air up Italy in under 3 years.
01
Annual Revenue Built
Built from go to market to category leadership at air up Italy in under 3 years.
01
Annual Revenue Built
Built from go to market to category leadership at air up Italy in under 3 years.
02
Annual Creator & Influencer Budget Managed
Built creator-led growth across beauty, wellness and DTC brands.
02
Annual Creator & Influencer Budget Managed
Built creator-led growth across beauty, wellness and DTC brands.
02
Annual Creator & Influencer Budget Managed
Built creator-led growth across beauty, wellness and DTC brands.
02
Annuak Paid Media Investment Managed
Across YouTube, Meta, Tik Tok, Outdoor, TV and full-funnel growth channels.
02
Annuak Paid Media Investment Managed
Across YouTube, Meta, Tik Tok, Outdoor, TV and full-funnel growth channels.
02
Annuak Paid Media Investment Managed
Across YouTube, Meta, Tik Tok, Outdoor, TV and full-funnel growth channels.
Core Expertise
Core Expertise
What I build.
What I build.
(001)
DTC & Commercial Growth
Scaling consumer brands through conversion optimization, retention, CRM, merchandising and profitable acquisition systems.
Key Focus Areas
Shopify
CAC
LTV
Retention
DTC & Commercial Growth
(002)
Creator Ecosystems & Cultural Growth
Building creator-led growth systems that combine cultural relevance, brand desirability and measurable business impact.
Key Focus Areas
Influencer Strategy
ROI
UGC
Brand awareness
Creator Ecosystems & Cultural Growth
(003)
Market Expansion & Localization
Launching and scaling consumer brands across new markets through localized positioning, communication and go-to-market execution.
Focus
GTM
Localization
Market Expansion
Retail
P&L
Market Expansion & Localization
(004)
Brand Positioning & Product Strategy
Repositioning brands and products to create stronger differentiation, cultural relevance and scalable consumer demand.
Positioning
Rebranding
Product Launches
Creative Direction
Brand guidelines
Storytelling
Brand Positioning & Product Strategy
(001)
DTC & Commercial Growth
Scaling consumer brands through conversion optimization, retention, CRM, merchandising and profitable acquisition systems.
Key Focus Areas
Shopify
CAC
LTV
Retention
DTC & Commercial Growth
(002)
Creator Ecosystems & Cultural Growth
Building creator-led growth systems that combine cultural relevance, brand desirability and measurable business impact.
Key Focus Areas
Influencer Strategy
ROI
UGC
Brand awareness
Creator Ecosystems & Cultural Growth
(003)
Market Expansion & Localization
Launching and scaling consumer brands across new markets through localized positioning, communication and go-to-market execution.
Focus
GTM
Localization
Market Expansion
Retail
P&L
Market Expansion & Localization
(004)
Brand Positioning & Product Strategy
Repositioning brands and products to create stronger differentiation, cultural relevance and scalable consumer demand.
Positioning
Rebranding
Product Launches
Creative Direction
Brand guidelines
Storytelling
Brand Positioning & Product Strategy
(001)
DTC & Commercial Growth
Scaling consumer brands through conversion optimization, retention, CRM, merchandising and profitable acquisition systems.
Key Focus Areas
Shopify
CAC
LTV
Retention
DTC & Commercial Growth
(002)
Creator Ecosystems & Cultural Growth
Building creator-led growth systems that combine cultural relevance, brand desirability and measurable business impact.
Key Focus Areas
Influencer Strategy
ROI
UGC
Brand awareness
Creator Ecosystems & Cultural Growth
(003)
Market Expansion & Localization
Launching and scaling consumer brands across new markets through localized positioning, communication and go-to-market execution.
Focus
GTM
Localization
Market Expansion
Retail
P&L
Market Expansion & Localization
(004)
Brand Positioning & Product Strategy
Repositioning brands and products to create stronger differentiation, cultural relevance and scalable consumer demand.
Positioning
Rebranding
Product Launches
Creative Direction
Brand guidelines
Storytelling
Brand Positioning & Product Strategy
Case study
Growth & Brand Localization.
From 0 to one of air up’s strongest European markets.
Growth, localization, creator strategy & retail expansion.
Revenue Growth
€25M
annual revenue reached within 3 years from launch.
Local Infrastructure
Built and scaled the Italian and Spanish market operation
Creator Ecosystem
Localized creator collaborations activated.
Leadership Scope
Full Italian P&L ownership
Multi-channel budget management
10-person local team leadership
Cross-functional coordination
Retail market expansion
Full Italian P&L ownership
Multi-channel budget management
10-person local team leadership
Cross-functional coordination
Retail market expansion
Full Italian P&L ownership
Multi-channel budget management
10-person local team leadership
Cross-functional coordination
Retail market expansion